Helping Life Sciences Companies Accelerate Commercial Impact
Independent Marketing Consultant & Interim Manager | Omnichannel Strategy | (Pre)Launch Leadership
Partnering for Commercial Acceleration
I partner with pharmaceutical, biotech and medtech companies to deliver measurable business impact through effective (pre)launch strategies, omnichannel execution, and interim marketing management.
My approach combines strategic insight with hands-on experience — helping organisations accelerate performance, align cross-functional teams, and deliver results across markets.
Core Services
Omnichannel Strategy
& Execution
Development and implementation of engagement strategies tailored to HCP, payer, and patient journeys. Supporting digital transformation and adoption of new channels and ways of working.
(Pre)Launch
& Brand Strategy
From prelaunch planning to go-to-market execution, including positioning, brand communication, and cross-functional alignment to ensure strong market impact.
Interim Marketing Leadership
Temporary replacement for marketing leadership roles at local, regional, or global level — ensuring business continuity, strategic focus, and team stability during transition periods.
Selected Assignments
Each project is unique, but all share a focus on achieving measurable results, aligning cross-functional teams, and accelerating commercial success.
Large global pharmaceutical company
Global Payer Omnichannel Strategy
Global-to-local strategic development and implementation support. Collaboration with The Stem networked consultancy.
Challenge:
To create a consistent, multichannel engagement approach for payer audiences across diverse markets.
Approach:
• Led the development of a payer multichannel strategy, designed an MCE campaign piloted in two major markets, and expanded implementation to additional countries.
• Supported global-to-local rollout through creation of a SharePoint implementation guide and supporting assets.
Impact:
Enabled scalable omnichannel execution across markets, improving payer engagement and internal alignment between global, regional, and local teams.
Global pharmaceutical company
Ad Interim Marketing Manager, Nordics
Interim leadership and launch preparation across the Nordic region
Challenge:
Maintain strategic momentum and lead the marketing organization through product relaunch and launch preparation.
Approach:
• Headed the Nordic marketing team, relaunched a biologic treatment in psoriasis, and prepared for the global launch of another biologic in atopic dermatitis.
• Supported acceleration of digital transformation by adopting new marketing channels and embedding a cross-functional way of working across brands.
• Also acted as Brand Lead and local operational lead for cross-functional in-field teams in Denmark and Sweden.
Impact:
Ensured business continuity, improved collaboration across medical and commercial functions, and advanced omnichannel capability within the organization.
Medium-sized local life sciences company
Establishing a Multichannel Engagement Role
Role development, interim management, and digital enablement
Challenge:
To define and embed a new Multichannel Engagement Manager function supporting brand teams.
Approach:
• Developed role scope and implementation framework, supported integration of multichannel strategies into cross-functional brand plans, and managed the role ad-interim during recruitment.
• Provided hands-on support in developing deliverables and implementing a new CRM/marketing automation system.
• Conducted training for customer-facing teams.
Impact:
Improved customer engagement efficiency and established sustainable omnichannel working practices across the commercial organization.
A Senior Life Sciences Consultant with a 360° Perspective
I help Life Sciences companies succeed with product launches, omnichannel strategies, and commercial acceleration.
With over 20 years of experience in medical and commercial leadership roles at local, regional, and global levels, I bring a holistic understanding of the pharmaceutical value chain.
My track record includes leading international product launches, developing omnichannel brand strategies, and driving complex change programmes across multiple markets.
As an independent consultant and interim manager, I partner with clients to deliver:
• Interim leadership for marketing management roles
• Omnichannel strategy development and execution
• (Pre)launch planning and go-to-market execution
• Brand positioning and communication strategies
I thrive in high-tempo, complex environments — creating results by empowering teams, aligning stakeholders, and simplifying the path from strategy to execution.
Let’s Discuss Your Next Project
I’d love to explore how I can support your team with strategic consulting or interim management expertise. Contact me through below details or fill in the form and I’ll reach out to you!
Tina Bengtson
📧 tina@rxpertstrategy.com
📞 +31 655 368 091
🔗 LinkedIn Profile